All Wales

Explore cultural attender data from audiences in Wales to understand more about their profile and behaviour, along with data about the overall population in the region. Download the area profile report for the full population picture.

Insights sourced from Audience Finder are updated continuously as data comes in from organisations across Scotland, England and Wales.

Average Ticket Yield

£25.75

Source: Audience Finder
Ticketing Data 2018/19

Total Households

1,347,882

Source:
2011 ONS Census

Total Income

£32,534,581

Source: Audience Finder
Ticketing Data 2018/19

Total Population

3,166,828

Source:
2011 ONS Census

Wales by Segment

A breakdown of the total number of unique bookers for performances, derived from ticketing data

Metroculturals
0%
Commuterland Culturebuffs
0%
Experience Seekers
0%
Dormitory Dependables
0%
Trips and Treats
0%
Home and Heritage
0%
Up Our Street
0%
Facebook Families
0%
Kaleidoscope Creativity
0%
Heydays
0%

Dominant Age Category of Attenders

65 or older

Source: Audience Finder
Survey Data

Average Frequency of Attenders

2.25

Source: Audience Finder
Ticketing Data 2018/19

Average Net Promoter Score

70

Source: Audience Finder
Survey Data

Average Party Size

2.65

Source: Audience Finder
Ticketing Data 2018/19

Top Motivation

“to be entertained”

Source: Audience Finder
Survey Data